Sales and Marketing Alignment Isn't About Processes. It's About People

What a Sales Function That Actually Scales Looks Like Fixing a sales function isn't about adding more activity. It's about creating clarity. In part 1, we looked at why inconsistent sales performance is usually a structure problem rather than just a people problem. In part 2, we got specific, the ICP that nobody's written down, the pipeline that exists but doesn't function, the roles that have blurred over time, the targets that were never grounded in reality. All of that is

Where Sales Functions Actually Go Wrong (And How to Spot It Early) In part 1 of this series, we explored why most businesses might not have a sales problem, it could be a structure problem. The pipeline is inconsistent, growth feels harder than it should, and the instinct is to look at the people involved rather than the environment they're operating in. But knowing the issue is only half the picture. The more useful question is: where, specifically, does it break down? And h

Diagnose your sales function concerns and identify where you can spend your time to make impactful improvements to process and ultimately, generate more revenue for your business.

Growth is exciting, it’s what many businesses say they want. More clients, more revenue, more momentum. But in reality, growth, especially when it happens quickly, tends to expose cracks rather than create opportunity. Things that once felt simple become complicated, communication starts to slip, decisions take longer, or worse, get made without alignment. What worked when the business was smaller begins to feel stretched. The challenge is that leadership has to evolve just a

When I decided to build my website, I knew I needed professional looking photos. In my marketing career, i became very 'anti' stock images. No matter what, if you can manage it, please try and take your own photo's for your website, it makes such a difference! What I didn’t realise was that I would also need: A plant repositioned at least 14 times A laptop screen carefully angled to avoid glare And a French bulldog who apparently felt the entire operation required his supervi

Starting Salvatori Consulting has been a natural progression for me. After years working across sales, marketing, operations and commercial leadership, I’ve seen first-hand how businesses grow, and where they quietly stall. Often, it isn’t due to lack of effort or ambition. It’s because direction becomes blurred, priorities compete, or teams are stretched without the right senior support at the right time. Not every stage of growth calls for a permanent hire. Sometimes what’s