Sales and Marketing Alignment Isn't About Processes. It's About People

What a Sales Function That Actually Scales Looks Like Fixing a sales function isn't about adding more activity. It's about creating clarity. In part 1, we looked at why inconsistent sales performance is usually a structure problem rather than just a people problem. In part 2, we got specific, the ICP that nobody's written down, the pipeline that exists but doesn't function, the roles that have blurred over time, the targets that were never grounded in reality. All of that is